Why Sundara
What you get that is hard to find elsewhere.
An outside view that is close enough to be useful, and specific enough to matter.
← Back to HomeAt a Glance
Six things that set us apart
Advantages that are specific to how we work with hospitality businesses in Thailand.
On-site observation
We come to your property and observe. Consulting based solely on what an owner describes is not enough.
Usable written output
Every engagement ends with a document you can act on immediately — not a presentation deck for a future meeting.
Thailand-specific context
Our experience is specific to Thai hospitality — the seasonal calendar, guest profile, staffing environment and regional expectations.
Right-sized scope
We design engagements for smaller properties. You are not paying for a consulting team sized for a large hotel group.
Staff-level engagement
We include frontline staff in our observation process — because that is where guest experience is actually delivered.
Confidential by default
We treat everything we observe and hear as confidential. We do not share findings between clients or reference past work without permission.
Hospitality experience, not just consulting theory
Our team has worked inside hospitality properties — managing front desk, planning seasons, handling staff changes, dealing with difficult guest situations. This is not a background in general business consulting applied to hotels. It is direct hospitality experience applied through a consulting approach.
- Direct operations background in hotels and resorts
- Understanding of Thai hospitality staffing dynamics
- Familiarity with the Ko Samui and wider Thai tourism market
By the numbers
Our Process
Initial conversation to understand the property and the owner's focus
On-site observation and structured conversations with staff
Written summary of findings shared and discussed with the owner
Follow-up check-in after the engagement to confirm usefulness
A process that is clear before you commit
We agree the scope, the deliverables and the timeline before any engagement begins. You know what you will receive, when you will receive it, and what it costs. There is no ambiguity in what has been agreed.
- Scope confirmed in writing before work begins
- Fixed-price engagements, no open-ended billing
- Clear deliverable at the end of each engagement
Pricing that fits a small property budget
Our engagement prices are set with small and mid-sized properties in mind. A single guest experience session at ฿4,000 is a practical starting point for most businesses. Larger engagements are structured so that the cost is proportionate to the work involved and the scale of the property.
- Starting sessions from ฿4,000
- No retainer required to begin
- All-inclusive engagement pricing — no surprise add-ons
Engagement Overview
How We Compare
Sundara vs. the typical alternative
Most small hospitality businesses have two real options: hire a large consulting firm, or manage with no outside input. We are a third option.
| Area | Typical Large Firm | Sundara |
|---|---|---|
| Minimum engagement size | Typically large budgets required | From ฿4,000 |
| On-site visit included | Often remote-only | Always on-site |
| Thailand hospitality context | Generic frameworks applied | Built in from the start |
| Who you work with | Senior sells, junior delivers | Same person throughout |
| Written deliverables | Slide decks, often not actionable | Practical written notes |
| Suitable for small properties | Rarely | Specifically designed for |
What Makes Us Different
Distinctive features of the Sundara approach
The guest journey framework
We structure our observations around the full arc of a guest's stay — from initial booking enquiry through to departure and beyond. This helps surface issues that are invisible when you look at individual touchpoints in isolation. The journey summary we produce is specific to your property, not a generic template.
Seasonal awareness
Hospitality in Thailand operates in distinct seasons. Our advisory work integrates seasonal planning — including the shoulder months and the pressures they create — rather than treating the business as if it runs at a constant pace year-round.
Training outline included
The operations project includes a training outline alongside the process guidelines. This is not an extra cost. We believe that new routines only hold when staff understand them, so we document them in a way that is useful for onboarding and refreshers.
An ongoing relationship, not a one-off report
Our advisory engagement is built for continuity. Business conditions change; the seasonal calendar shifts; staff turnover creates new training needs. An ongoing advisory relationship adapts with your business rather than delivering a fixed report and closing the file.
Recognition
Milestones and professional standing
Thailand Tourism Association
Member since 2020, supporting hospitality standards across the sector
Ko Samui Business Network
Recognised advisory partner for hospitality members, 2022–2024
80+ Properties Served
Across Koh Samui, Phuket, Koh Phangan, Krabi and Bangkok
Hospitality Management Certified
Core team holds internationally recognised hospitality management qualifications
Take the next step
See what a clear outside view can surface
Start with a conversation. No pressure, no commitment — just a discussion about your property and what you are working through.
Request a Session